#Nokia teasing with TV ads in #India. Big brands join #MakeSnake challenge UPDATED

Stipe | 10/06/2017 | Nokia, Phones | 15 Comments

HMD’s marketing team, probably under the guidance of “Mother“, started airing interesting TV teasers in India on multiple TV channels. Yesterday, we reported that HMD started an advertising campaign online targeting customers from India with Nokia 3310 (2017) ads. The short TV commercials, or teasers, that show “Coming soon” message with the Nokia brand, while the iconic Nokia Tune is playing in the background. Check it down below.

YouTube

Subtle yet effective #LikeABoss #IconicBrands @nokiamobile @HMDGlobal pic.twitter.com/7KGwbsshBF

— Adish Jain (@prgenes) 9. lipnja 2017.

In India, Nokia started a #MakeSnake challenge that attracted a lot of participants, including big brands that joined the challenge. For example, from the brands we have: Swiggy (food delivery app), Pepsi India, and McCain Foods India.

Wish we could #FastForward our way through the wait. Can’t wait to get our hands on the #Nokia3310 #MakeSnake #PepsiThiPiGaya @nokiamobile pic.twitter.com/D1tSmj0YC7

— Pepsi India (@PepsiIndia) 8. lipnja 2017.

Not just our Art, but our snacks are creative too. Challenge accepted @nokiamobile ! #MakeSnack #MakeSnake pic.twitter.com/ItFeFa8lfo

— McCain Foods India (@McCainFoodsInd) 9. lipnja 2017.

If you are from India, by joining the challenge you get the chance to win a Nokia 3310 (2017). Before posting your work, check the Terms and Conditions we put up above. We outside India can post, too, but we won’t get the chance to win the 3310.

The online and TV marketing strategy for Nokia phones in India seems well, for now. Our readers from India say that a lot of people got excited seeing the TV teasers, and the big brands joining the #MakeSnake challenge will surely help promote the Nokia brand across social media.

Thanks Rocky, Viccky and LoveNokia for the tips. 🙂

Update: The background Nokia Tune music seems to be from a YouTube video Nokia Mobile posted earlier this year.

YouTube

Each time the teaser shows on the TV, there’s a different version of Nokia Tune playing in the background. Check a second version down below.

Here’s the 2nd one in the series @DhingraRisha @TheShroffster @mehta_ajey @nokiamobile @HMDGlobal how many of these are there? #NokiaIsBack pic.twitter.com/4LF1foeRo2

— Nidhi Singal (@nidhisingal) 9. lipnja 2017.

Update 2 (11th June):

Ajey Mehta, President of HMD India, shared all four versions of the TV teaser via Twitter. Take a look down below.